Google Ads Conversion Event Snippet
<!-- Google Ads Conversion Event -->
<script>
gtag('event', 'conversion', {
'send_to': 'AW-XYZ/123', // <-- Update with your ID
'value': {{ invoice.total }},
'currency': '{{ invoice.currency }}',
'transaction_id': '{{ invoice.transaction_id }}'
});
</script>
Don’t put quotes around {{ invoice.total }}
as the value has to be a number.
Instead of {{ invoice.total }}
, you can also use {{ invoice.subtotal }}
to send the price without tax.